Coffee is a rite that changes from country to country, region to region, city to city and even from hour to hour and house to house. Context is a fundamental component of the coffee experience.
As a result, the selection of a coffee drink depends on various factors, such as the time day it is consumed — coffee drunk with breakfast at home or a coffee-based drink consumed during an aperitif.
What’s important is the motivation of the person who drinks it: “Am I thirsty?”, “Do I need a pick-me-up?” or, “Do I want to try a particular type of coffee?”. The social experience is affected by numerous factors and this beverage is evolving to increasingly encompass the needs of the consumer.