Chap.12
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Innovation for a business that never ceases to grow

Lavazza Calendar 2004, Mission to espresso - Thierry Le Gouès
In this
chapter
Evolution is a continual process based on creation and innovation. A creative and innovative attitude is fundamental for building a successful gastronomic business. There are two processes that interact with each other because wherever there is creation and imagination for something new, innovation takes hold and transforms this creativity into an end result.
In today’s world, it is crucial to have the right attitude to ‘break the mould’ while being able to adapt easily to change. Because innovation is a transversal process that includes all areas of the business. Embedded in the Sapiens methodology is the concept that it is essential to understand in order to innovate.
How can you bring innovation into the world of coffee?
What is the difference between creating and innovating?
What is the starting point for an innovative process?
Lessons about how to innovate Lessons about how to innovate
Study how to innovate Study how to innovate
Tips on being creative entrepreneurs Tips on being creative entrepreneurs