Opening a café or coffee bar means becoming a business entrepreneur. Every detail needs to be analysed to reach an understanding of what it means to open a business and how to manage it successfully, how to create a business able to sell coffee in the best manner (and with an increasingly better offer) and how to manage its public image.
This is a guide, in the form of a dialogue, for a well-informed entry into the complex world of gastronomic entrepreneurship. Each aspect is studied and analysed. Each detail must be considered, so nothing is left to chance. The coffee bar can be a complex enterprise; pure ambition is not enough to create a success story, the key also lies in serious dedication and organisation.